939. What should marketers be aware of in order to provide insights into the needs and wants of divorced parents, lifelong singles and childless couples? a. opinion leaders b. primary reference groups c. aspirational groups d. nontraditional life cycles 940. Diana and Theo, a married couple are in their early 30s. They do not want to do anything that would make others think that they have become old. In this case, what do Diana and Theo appear to be very concerned about? a their safety needs b. their political freedom c. their self-concept d. their psychographics 941. When a person looks for positive news stories about the political party in which they are a member, and reinforces negative stories about rival political parties, what is the basis of their world view? a opinion b. attitude c. fact d. perception 942. Unlike cultural, social, and individual influences on consumer behaviour, what are psychological influences? a. They require a complete reorientation of one's life. b. They involve seeking out the opinions of others to reduce the search and evaluation effort. c. They can be affected by a person's environment because they are applied on specific occasions. d. They exert the broadest and deepest influence on marketers. 943. Jeremy was watching the news, and one of the stories was about the suspected malicious practises occurring in Jeremy's favourite shopping mall. When he wanted to share the news to his friend, he could not remember a few activities that were featured on the news. What is this an example of? a. selective distortion b. subliminal perception c. selective retention d. stimulus generalization