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A 10year old rental car company recently recruited some fresh marketing graduates from a reputed university. One of the graduates, Ross Bing is placed in
A 10year old rental car company recently recruited some fresh marketing graduates from a reputed university. One of the graduates, Ross Bing is placed in the team working on the strategy for building customer loyalty. He is very keen to discuss and apply all the concepts studied in the University. What recommendations you think he would give to the company
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Essentials of strategic management
Authors: Charles w. l. hill, Gareth r. Jones
3rd Edition
1111525196, 978-1111525194
