Question
a) Are there regional differences (between East and West) in the most popular product purchased through PayPal? b) The answer to this complicated question could
a) Are there regional differences (between East and West) in the most popular product purchased through PayPal?
b) The answer to this complicated question could help managers develop an improved regional marketing strategy (related to price/payment).
Product: Book, Online
Row labels | Customer ID number | Average quantity |
It is | 26 | 41.26615385 |
Book | 17 | 52.22117647 |
PayPal | 17 | 52.22117647 |
Online | 9 | 20.57333333 |
PayPal | 9 | 20.57333333 |
West | 84 | 36.18059524 |
Book | 49 | 48.12918367 |
PayPal | 49 | 48.12918367 |
Online | 35 | 19.45257143 |
PayPal | 35 | 19.45257143 |
Grand total | 110 | 37.38263636 |
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Electronic Commerce
Authors: Gary Schneider
12th Edition
1305867815, 9781305867819
