Question
A product's country of origin has been shown to have some influence on consumers' perceptions of quality and on their purchase intention. Our reading this
Our reading this week, The Impact of Country of Origin and Brand Image on Consumers' Repurchase Intention-Analysis on the Smart Phone, highlights some of the enduring impacts of country-of-origin perceptions.
For this discussion, consider a product, or product category, that is impacted by a consumer's country-of-origin perceptions.
1) Have you ever opted to purchase a certain brand (or group of brands) based on its country-of-origin? How? Why?
2) When have you relied on country-of-origin as a signal of product category quality? How? Why?
3) Do you agree with the authors' findings? Why? Why not? (Be sure to respond in detail and to support your position).
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Understanding Business Ethics
Authors: Peter A. Stanwick, Sarah D. Stanwick
3rd Edition
1506303234, 9781506303239
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