A B. C Customer orders Customer data Inventory Sales calls Promotions Databases Internal External Global sources Trade associations U.S. Census Internet Single-source services Models to organize, manipulate. analyze, and present data D E Who buys? How much 7 * Why? Marketing researcher or manager at desktop computer Figure 7-5 shows how marketing researchers and managers use Information technology to turn information into marketing actions. What does Crepresent? external data sources O results O data warehouse internal data sources buying queries