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A B C D E F Kraft (in millions $) Year Year Ending Ending Kellogg (in millions $) Year Year 3 12/31/X2 12/31/X1 Ending
A B C D E F Kraft (in millions $) Year Year Ending Ending Kellogg (in millions $) Year Year 3 12/31/X2 12/31/X1 Ending Ending 12/31/X2 12/31/X1 4 Net Income 4,114 3,021 1,247 1,212 5 Total Liabilities 59,455 40,838 9,689 8,928 6 Total Equity 35,834 25,876 2,158 2,272 7 Revenues 49,207 38,754 12,397 12,575 8 9 a) Total Assets 95,289 10 b) Return on Assets G H 11 ROA Net Income / Average Total Assets 12 c) Total expenses 13 d) 14 e) Show the Excel formulas by hitting CNTRL (You need to use Excel to do your math or this won't work). 15 16 Hint1: To calculate total assets remember the fundamental accounting equation. 17 Hint2: To calculate total expenses remember the formula on the income statement. 18 19
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