Question
A baked goods company is considering the export of its signature baked mini cakes into the Asian market. Research has indicated product suitability; there are
A baked goods company is considering the export of its signature baked mini cakes into the Asian market. Research has indicated product suitability; there are no regulatory issues with ingredients; packaging design has been modified according to market preferences and labelling has been translated into the required languages. The selected Asian markets are known for their enjoyment of sweets and their gift giving culture.
What packaging modifications has the company likely made, based on their current research?
1 Single unit, snack size packaging
2 Safety seal, tamper proof packaging
3 Luxury packaging with small unit count
4 Family-size, low cost, economy packaging
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