A balanced scorecard should be structured around the overall strategy and vision of the company. Having a scorecard helps the associates in the company track the important variables that will be the most impactful for the company to succeed and grow. Each department within the company may have different aspects of the scorecard to focus on but they should all roll up to the same overall strategy. Data analytics can be used to design dashboards that make the relevant information more visible and readily available for management to track and make decisions accordingly.

Sending out surveys to customers or putting quick surveys on the company website is a good way to see how customers feel about their experience. Using customer experience as a KPI is a great way to make sure associates are working in the best interest of the customer. Using data analytics to summarize the customer responses and group the responses by location can be helpful to get a realistic picture of how the company is operating and if some locations are doing better than others.

Using data analytics to report on production levels or operational activity can give management an idea if they are going to hit efficiency goals. Some data can indicate bottlenecks in production and give management the opportunity to focus on areas that need improvement. Data analytics that is focused on operations and performance can reveal potential staffing concerns. Management may need to hire more staff or they may need to hire staff with a different skillset. Smaller companies usually outsource any legal processes instead of hiring a lawyer to work internally. Depending on how much legal expenses a company ends up incurring may lead to a decision to hire an attorney to work for the company to reduce the cost of paying an external attorney per hour.

Having overall KPIs easily accessible in a dashboard is helpful to make better decisions faster. Managers throughout the organization are not going to have the same piece of the scorecard to focus on. A manager of a front office associate may have different KPIs than a back-office associate, but both should roll up to the overall company KPIs. For example, a company may have Customer Experience as a KPI. The front office associates are going to be able to directly interact with the customers and may have goals based on customer interactions. The back-office associates normally dont interact directly with the customer so they may have customer satisfaction goals based on their interactions with front office associates or efficiencies in error identification and correction.