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a) Between segment 2 and 3, which one would you recommend the company to target an why? b) What other additional information may be


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a) Between segment 2 and 3, which one would you recommend the company to target an why? b) What other additional information may be required to guide your decision? Segment 1 Segment 2 Segment 3 Segment 4 Characteristics: Size $1m $2m $1m $2m Growth 5% 3% 3% 1% Competitors Fit Priority? Few 1 big Few, weak Few, weak Yes Ok Ok No ? ?

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