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A beverage company wants to launch a new juice product in the U . S . market. Its finance team has presented the following information

A beverage company wants to launch a new juice product in the U.S. market. Its finance team has presented the following information about the top three available product options.
NPV IRR Payback period
Option 01 $32,00020%4 years
Option 02 $19,00018%3.5 years
Option 03-$800015%3 years
The fundholders of the company expect a rate of return of 19%. Assuming the role of the CFO, answer the following questions:
Based on the IRR technique of project evaluation, which of the following projects would you choose to invest in?
Note: You can choose to launch only one product.
Option 01
Option 02
Option 03

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