A Big Mac costs $3.99 in Colorado. If Purchasing Power Parity holds, what would it cost to buy one in London? ( / U.S. $ exchange ratio is 0.7). $ 3.99 5.19 12.85 2.79 A firm can produce sneakers and ship to Japan for $10.00 per unit. They require a 50% mark-up on the product. What should the sneakers sell for in Japan? ( / U.S. $ exchange ratio is 110). $ 15,00 1,650 12.85 1,100 A firm can produce sneakers and ship to Europe for $10.00 per unit. They require a 50% mark-up on the product. What should the sneakers sell for in Europe? ( / U.S. $ exchange ratio is 0.86). $15.00 12.90 1,650 8.57