A brand decided to produce its retro car again.

1)Consider the competition and marketplace and choose a pricing strategy (customer value-based pricing, cost-based pricing or competition-based). Provide rationale for your selection.

2)Detail your analysis of internal and external considerations that affected your choice of a pricing strategy.

3)Set a base price for the product/service and identify any pricing tactics that will fine-tune the base price. Provide rationale for your selections.

4)Explain what "target costing"