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1. Describe the important factors marketers should analyze to evaluate market segment. Why is a marketer concerned about sales potential when trying to select a

1. Describe the important factors marketers should analyze to evaluate market segment. Why is a marketer concerned about sales potential when trying to select a target market?

2. Why is selecting appropriate target markets important for an organization that wants to adopt the marketing concept philosophy?

3. What is a sales forecast? Why is it important

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