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A brand manager for ColPal Products must determine how much time to allocate between radio and television advertising during the next month. Market research has
A brand manager for ColPal Products must determine how much time to allocate between radio and television advertising during the next month. Market research has provided estimates of the audience exposure for each minute of advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of $ The manager has decided that because television ads have been found to be much more effective than radio ads, at least of the time should be allocated to television. Data is provided.
How much time in minutes for TV should be allocated?
Round to decimals
Hint:
You can linearize the constraint that involves proportion.
For example,
A & B where B must be greater than or equal to total AB
B T
B A B
B A B
A B
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Continue with the ColPal question. If the marketing manager increases the budget by $ by how much would the exposure be increased?
Round to integer
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