Question
A brand with high equity -brand has the ability to create some sort of positive differential responses in the marketplace. How can companies use the
A brand with high equity -brand has the ability to create some sort of positive differential responses in the marketplace. How can companies use the brand equity dimensions in their marketing strategies?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
