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Marketing Case study.

The case is about Bharti Airtel Limited (Airtel), India's second-largest wired broadband service provider (after state-owned operator Bharat Sanchar Nigam Limited (BSNL)), which saw the demand for home broadband surge during the COVID-19-induced lockdown in the country. In 2020, Airtel significantly consolidated its position in the Indian telecom market, amid intense competition from Reliance Jio Infocomm Limited for supremacy in the telecom market. One of the biggest contributing factors for Airtel's growth was its rising average revenue per user (ARPU),which grew without impacting the number of subscribers. The ARPU of Airtel increased to Rs.154 in the fourth quarter of 2020, up from Rs.135 in the previous quarter. The Indian telecom industry saw a major shift from mobile broadband services to home broadband networks, especially because of the pandemic. The lockdown boosted the demand for home broadband as many people preferred to stay indoors and rely on the internet to carry out their day-to-day activities. On the home broadband front, Airtel saw a surge in the number of users and the consumption of data due to the culture of working and studying from home.

Question 1

Please explain the role of the sympathetic nervous system in the gastrointestinal tract.

Question 2

What is the difference between a submandibular salivary gland swelling and swelling of a salivary lymph node?

Question 3

How does Barrett's oesophagus develop?

Question 4

Is it recommended to treat asymptomatic endoscopically diagnosed reflux oesophagitis with acid suppression and/or antireflux measures?

Question 5

Is it recommended to give a young patient, diagnosed endoscopically to have mild reflux oesophagitis, life-long proton pump inhibitors (PPIs) to prevent the development of Barrett's oesophagitis?

Question 6

Is it safe to give a patient with reflux oesophagitis who is on proton pump inhibitors (PPIs) for treatment of acid suppression, aspirin in antiplatelet doses (75-325 mg per day)?

Question 7

Does a combination of magnesium and aluminium hydroxide salts, taken as antacid for reflux oesophagitis, have serious long-term adverse effects?

Question 8

In the treatment of reflux oesophagitis with a proton pump inhibitor (PPI), should the PPI be life long or given for 4-8 weeks, as mentioned by the drug manufacturers?

Question 9

Would a patient who suffers with reflux oesophagitis as a result of a hiatus hernia, and who is not responsive to proton pump inhibitors (PPIs), benefit from a highly selective vagotomy?

Question 10

1. What are the causes of belching and what appropriate drug can be used?

2. What are the effects of smoking on the gastrointestinal tract and what is its role in peptic ulcer disease?