Question
a. Briefly describe lending product or service. b. Describe the financial impact this product has on your credit union. c. Name two of the main
a. Briefly describe lending product or service.
b. Describe the financial impact this product has on your credit union.
c. Name two of the main competitors for this product and explain why they are a potential threat.
d. Briefly explain your credit union's strategy for meeting the competition with respect to this product or service.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
