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A.) Briefly explain what is meant by standardization and adaptation in the context of global marketing. B.) What types of products would be more successful
A.) Briefly explain what is meant by standardization and adaptation in the context of global marketing. B.) What types of products would be more successful with standardized global marketing? List at
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Operations Management
Authors: William J. Stevenson
11th Edition
978-0073525259, 0073525251
