A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton ho accumulated enough points, he can trade in his points for a free night's stay. As a member of this program, the traveler recelves perlodic updates learns of ways to earn additional points. For Starwood, this scenarlo is best described as

Multiple Choice

a supplier$-$consumer partnership.

customer valuation.

customer satisfaction promotion.

customer segmentation.