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(a) Calculate the utilities of the existing products and the new products that Milwaukee is planning to introduce. Attributes Level Partworths Part (a) Black &

(a) Calculate the utilities of the existing products and the new products that Milwaukee is planning to introduce.

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Attributes Level Partworths Part (a) Black & Decker |Brand |Bosch Milwaukee 1.1 Corded -1 Cord Cordless 0 1800 0 Handle rotation angle 3600 1.3 500 Watt -1.5 Motor power 1000 Watts -0.5 1500 Watts 0 Part (b) Milwaukee product Unit variable cost Cordless 180 1500 Watts Corded 360 1000 Watts $90 Cordless 360 1500 Watts $115 Part (c) Explanation

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