Question
A Canadian online warehouse offers low cost household and home dcor goods, selling exclusively through their Shopify website. They've decided to use Facebook and Instagram
A Canadian online warehouse offers low cost household and home dcor goods, selling exclusively through their Shopify website. They've decided to use Facebook and Instagram for their ad campaign.
What is the value of their click through rate if their campaign was displayed 230,000 times on people's devices and 26,400 people actually clicked on that link in the display.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
