Write the below sections for the Apple Company.

Marketing Orientation

• 4 factors that makeup an organization
• Determine organization is market-oriented
• Make recommendations to increase market orientation
• Market orientation is it necessary given its context
• Persuade organization to adopt a market orientation - What are the payoffs (financial employees, customers)

Situation Analysis with Portor

• MissionObjectives
• Industry Analysis
  • Porter 5 forces
• External environment
• Organization
• Marketing plan

Generic Strategies

• Low cost/price
• Product/Service Differentiation
• Marget segmentation/niche marketing