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A car company releases this year's model of a popular car. Although most features have remained the same, the car's shape is subtly changed, there

A car company releases this year's model of a popular car. Although most features have remained the same, the car's shape is subtly changed, there are more customization options for the color and the interior, and several new options such as seat warmers have been made available. Why is this car company innovating something new? Group of answer choices value demands market saturation managing risk through diversity fashion cycles changing customer needs

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