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A carmaker company is thinking about introducing a new sport car. The firm already produces different types of cars including luxury cars. It is a
A carmaker company is thinking about introducing a new sport car.
The firm already produces different types of cars including luxury cars.
It is a 10-year project.
It would require a $200 million investment.
1. The firm estimates that they will be able to sell each year 20,000 cars at $40,000 each.
However, 25% of the customers will come from existing customers of the firm and who buy luxury cars.
We assume that the price of the luxury car is $35,000.
What will be the incremental revenues of the project?
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