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A CEO is looking to determine how much profit the company can make if they purchase one of their competitors. Key to the decision is
A CEO is looking to determine how much profit the company can make if they purchase one of their competitors. Key to the decision is how much profit each competitor is likely to make given different levels of future demand in their market. Estimates of the profits for each competitor that could be purchased are estimated in the table below based on demand. If the CEO knows that demand will significantly decrease, which competitor should the company purchase? PAYOFFS ($mil) Significant decrease Small decrease Small increase Significant increase Competitor A $50 $100 $270 $1,450 Competitor B $25 $75 $350 $1,330 Competitor C $15 $80 $300 $1,700 Competitor D $55 $90 $335 $1,500
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