a Cical desCIPIULUI 15 UUSCOS. ITU UUSU Juuy LIUJ I ULUUL IU TUUUUU Ves n ocess- the consultant would take up. the light of above the above brief description, answer the following. uestions (3) a. Describe any three important points to be taken into consideration before starting the research process. (3 marks, Minimum 30 words) b. Mention two problem which you think the researcher can face in the research process for this case. ( 2 Marks, Minimum 20 words) (4) Assuming yourself as a consultant and using your marketing knowledge give five suggestions to Zulkhar for his brand so that it can do well in market. (5 Marks, Minimum 50 words) Case Study III You are employed as a manager in a medium size business which is a limited company and has ambitions to expand. The Managing Director (MD) of the organisation is not a marketing professional and does not have a good understanding of the role of marketing Question 1. Prepare a substantive analytical procedure to get audit evidence. And comment on the result. 05 Mark 2. Do you think, in the above case the auditor needs to go for test of details? Give reason for yo answer (2 Marks) (3 Marks 3. How do you judge the suitability of data used for a particular analytical procedure