Question
A cleaning solutions marketer who uses the advertising slogan Scent of Vanilla Essence! is appealing to ________ value, whereas a cleaning solutions marketer who uses
A cleaning solutions marketer who uses the advertising slogan"Scent of Vanilla Essence!"is appealing to ________ value, whereas a cleaning solutions marketer who uses the advertising slogan"Kills 99% of germs!"is appealing to ________ value.
Select one:
a.Functional/instrumental; Experiential/hedonic
b.Experiential/hedonic; Functional/instrumental
c.Symbolic/expressive; Experiential/hedonic
d.Experiential/hedonic; Symbolic/expressive
e.Symbolic/expressive; Functional/experiential
f.Functional/instrumental; Symbolic/expressive
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
