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A client gave your agency a $200,000 budget for media expenditure. You estimate that your overall CPM for all media will be $4 for the
A client gave your agency a $200,000 budget for media expenditure. You estimate that your overall CPM for all media will be $4 for the period of three months (one advertising flight). Approximately how many TAI could be purchased with this budget? Hint: CPM means that you pay $4 to reach 1,000 people or get 1,000 impressions (in this context, it is the same
A client gave your agency a $200,000 budget for media expenditure. You estimate that your overall CPM for all media will be $4 for the period of three months (one advertising flight). Approximately how many TAI could be purchased with this budget? Hint: CPM means that you pay $4 to reach 1,000 people or get 1,000 impressions (in this context, it is the same).
50,000
500,000
5,000,000
50,000,000
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Introduction To Managerial Accounting Hc 2002 Text Only
Authors: Folk
1st Edition
0071123350, 978-0071123358
