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A clothing manufacturer is considering developing a new brand of sport clothes. The business problem facing the marketing analyst is to determine which variables should
A clothing manufacturer is considering developing a new brand of sport clothes. The business problem facing the marketing analyst is to determine which variables should be used to predict durability (i.e., the effect of long-term impact). Two independent variables under consideration are SHOIMP; a measurement of the forefoot shock-absorng capability, and MEAIMP; a measurement of the change in impact properties over time. The dependant variable is DURIMP; a measure of the clothes's durability after a repeated impact test. Data are collected from a random sample of 15 types of currently manufactured Sport clothes. with the following results: SUMMARY OUTPUT AN OVA df 55 M5 F Regression 3 12.6102 Residual 12 0.77453 Total 14 13.33473 Coefficients Standard Error t 5th Pvalue Intercept -0.02686 0.06905 -0.39 0.7034 SHOIMP 0.79116 0.06295 12.57 0.0000 MEAIMP 0.60484 0.07174 8.43 0.0000 Conduct a conclusive analysis to your management. Your report must include the following: (i) State the multiple regression equation. 4 marks (ii) Interpret the meaning of the slope. b1 and 1:2 in your report. Smarks (iii) What conclusions can you reach concerning the durability? 8 marks (iv) Determine whether there is a signicant relationship between durability and the two independent variables at the 0.05 level of signicance. 8 marks
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