A company A had developed a product named X. And they had a list of potential retail stores agreeing to place the order for product X. According to marketing director, there is a possibility we can recognise the value of these orders as an asset, but he has not been clear on how to make this determination. As a senior accountant of this company, explain how we can recognise this amount as an asset? Based on which accounting standard? And give an example that relevant to that case?