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A company can increase its growth rate by taking goods or services developed at home and selling them internationally. The benefits of such a strategy

A company can increase its growth rate by taking goods or services developed at home and selling them internationally. The benefits of such a strategy are likely to be greater if

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The product is already being offered by local companies in the nations the company enters.

The product is a generic product that requires little differentiation.

indigenous competitors in the countries the company enters lack comparable products.

There is high inflation in the nations the company enters.

the product is perceived as very expensive in the company's country of origin.

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