Question
A company created its own social media space called The Lounge, which included an interactive website with contests and forums for customers to talk about
A company created its own social media space called The Lounge, which included an interactive website with contests and forums for customers to talk about their own experiences with the company's products.
Which of the following does this scenario illustrate?
- Viral marketing
- Product differentiation
- Market segmentation
- Business branding
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
