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A company dedicated to the sale of exotic spices to flavor foods, such as meats, legumes and vegetables, has been in the market for two
A company dedicated to the sale of exotic spices to flavor foods, such as meats, legumes and vegetables, has been in the market for two years and has not achieved sales that allow it to gain an important position compared to competitors; your product sells well in local markets close to your production facility. The company has healthy finances; however, the time has come to go out on the national market. The general director of Sales has designated a budget of $ 80,000.00 MXN per month for a campaign that covers the entire country. 1.Identify the marketing objective that the company has. 2.Indicate at least two promotion strategies that allow the brand to become known in the country. 3.It establishes three advertising media that you must select to make yourself known. 4.Mention the legal bases that the company must consider to reach the defined objective. 5.It establishes the physical distribution that the product must have, considering its characteristics.
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