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A company engaged in environmental scanning is: A . maintaining a time constant horizon in its strategic planning process. B . taking into account the

A company engaged in environmental scanning is:
A. maintaining a time constant horizon in its strategic planning process.
B. taking into account the effect its marketing activities can have on plants and animals in our environment.
C. maintaining retail customer databases.
D. continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
E. requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.

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