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A company engaged in environmental scanning is: A . maintaining a time constant horizon in its strategic planning process. B . taking into account the
A company engaged in environmental scanning is:
A maintaining a time constant horizon in its strategic planning process.
B taking into account the effect its marketing activities can have on plants and animals in our environment.
C maintaining retail customer databases.
D continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
E requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.
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