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A company has a new product that is in the market introduction stage of the product life cycle. What distribution channel decision needs to be
A company has a new product that is in the market introduction stage of the product life cycle. What distribution channel decision needs to be made at this point?
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Focus should be on Promotion, not Place.
All distribution channels should be considered at this point.
Distribution should be limited and selective.
Distribution should be widespread and intensive.
Focus should be on Product, not Place.
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