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A company has chosen to conduct an online customer satisfaction survey because it will allow the company to gather the most data about its customers

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A company has chosen to conduct an online customer satisfaction survey because it will allow the company to gather the most data about its customers while remaining cost conscious. At this point in the research process, the market researchers will write the survey questions and prepare the survey to launch on the company website. This is part of which stage of the research process? Select one: o a. Dene the opportunity X b. Design the research c. Design the data collection d. Specify the sample

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