Question
A company has just now invested 8,00,000 taka as fixed cost. Recently for product A, the company calculated variable cost of 70 taka for each
A company has just now invested 8,00,000 taka as fixed cost. Recently for product A, the company calculated variable cost of 70 taka for each unit. Survey is predicting a unit sales of 45,000 unit. If company wants to ensure 12% desire return on sales, what should be the Mark-up price with BEQ? How the price and BEQ will change if DRS is 17%?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
