Q 2: Give three different types or aspects of post purchase behavior.

Q 3: How would the advertisement for a high involvement buy (an expensive camera) differ from the advertisement of a low involvement buy (Coca Cola).

Q 4: Give two examples of Extended Problem Solving for LOW priced products.

Q 5: Give an example showing how different people may have different evaluative criteria (at the alternative evaluation stage) for the SAME product.

Q 6: Give an example of "Routinized or Routine Problem Solving" as distinct from "Impulse Buying".

Q 7: Give an example of how "Social Surroundings" can change buying behavior.