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A company is considering expanding into new markets. While the leadership understands there are potential risks, they believe the potential rewards are worth taking on
A company is considering expanding into new markets. While the leadership understands there are potential risks, they believe the potential rewards are worth taking on greater risks than usual. What is a strategic assessment of what level of residual risk is tolerable and is considered broad in scope
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
