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A company is planning to launch a new sports tool brand. They decided to survey people on how they evaluate alternatives using Level of abstraction

A company is planning to launch a new sports tool brand. They decided to survey people on how they evaluate alternatives using "Level of abstraction technique". Given that the superordiante level is sports wear:

a- Suggest possible basic and subordinate levels

b- How would the company use the reported results in there marketing campaign

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