A company obtained the following market research report about the likelihood to purchase of a new product ready to be launched:

Percentage response to the question: How likely are you to purchase the product at $\_\_\_\_\_$ price?

Survey was conducted among target users of the product.

Price

Very Unlikely

Unlikely

Neither likely or unlikely

Likely

Very likely

$$6\mathrm{.}99$

$35\%$

$25\%$

$25\%$

$10\%$

$5\%$

In order to create a more realistic demand forecast, what other piece of information is needed in addition to what is provided in the table?

Group of answer choices

What proportion of consumers who indicated in the past that they would purchase a product actually purchased said product?

What is the lowest price that the consumers are willing to pay?

What is the breakeven quantity?

What is the highest price that the consumers are willing to pay?