A company plans on spending $500,000 on an advertising campaign. They have committed on spending $200,000 on Television Advertising Based on the information below, how would you recommend they spend the remaining $300,000? the DIRECT MAIL Q mail 100,000 200,000 Cost/piece % resp 3.5% 2.5% $.50 $.50 NUTA NNNN DIGITAL Paid Word Cost BERS $100,000 $200,000 # of customer conversions 8,500 12,500 NSNN PRINT (promotional flier) Cost/piece =$.065 % Response = .36%