A company plans to launch a new product to serve one of its two potential market segments. This company did their market research and found that:

Segment A has a potential profit of $100,000, and 20% of this segment will like their new product;

Segment B has a much smaller size which only has $20,000 profit, but 80% of segment B will love their new product. If you were the business owner, which segment will you choose as your target market for this new product?

a. Segment A

b. Segment B