A company that focuses on benchmarking and setting performance standards in manufacturing and business processes is likely to have pursued which marketing goal? 1) customer satisfaction O2) social responsibility 3) market share 4) quality Question 9 (1 point) Which factor would you use if you wanted two or more dimensions of the location of the product in consumers' minds? 1) positioning 2) product differentiation Activate 3) perceptual mapping 4) repositioning