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A company with a broad target market and attempting to gain a competitive advantage through lower costs will use a Question 40Answer a. Differentiation based
A company with a broad target market and attempting to gain a competitive advantage through lower costs will use a Question 40Answer a. Differentiation based focus strategy b. Differentiation strategy c. Cost leadership strategy d. Cost based focus strategy
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Leadership And Management In The Hospitality Industry
Authors: Robert H Woods, Judy Z King
3rd Edition
0866123474, 9780866123471
