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A company's marketing information system ( MIS ) is valuable because it _ _ _ _ _ _ _ _ . Question content area bottom
A company's marketing information systemMIS is valuable because it
Question content area bottom
Part
A
maintains the company's internal database of customers
B
ensures that the company will have good customer service
C
allows a company to outperform its competitors in the marketplace
D
enables a company to use customer insights to improve relationships with customers
E
increases the likelihood that a customer will buy a product
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