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The article Riding out the wave of disruption suggests there are 4 types of customers with different approaches to the adoption of new technologies. Which
The article Riding out the wave of disruption suggests there are 4 types of customers with different approaches to the adoption of new technologies. Which of the following is NOT a correct statement? The "dual user" group can cannibalize the existing products. The "switcher" group, will adopt new technology only when its performance is good enough. Before adopting any new disruptive technology, managers should carefully assess the type of customers they have. Investing in new disruptive technology early on may not always be wise for incumbent firms.
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