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A companys national culture and the values and norms that underpin it can be a great asset (or liability) when conducting international business. 1) Evaluate

A company’s national culture and the values and norms that underpin it can be a great asset (or liability) when conducting international business. 1) Evaluate this statement in the context of the article on Nokia and Ericsson from “The Resilient Enterprise.” 2) On which of Hofstede’s dimensions would you expect to see substantial differences between Swedes and Finns, based on their handling of the crisis?

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