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A company's product development strategy Group of answer choices defines the set of customer needs that it seeks to satisfy through its products and services.

A company's product development strategy Group of answer choices

  1. defines the set of customer needs that it seeks to satisfy through its products and services.
  2. determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.
  3. specifies how the market will be segmented and how the product will be positioned, priced, and promoted.
  4. specifies the portfolio of new products that it will try to develop.

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