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A company's product development strategy Group of answer choices defines the set of customer needs that it seeks to satisfy through its products and services.
A company's product development strategy Group of answer choices
- defines the set of customer needs that it seeks to satisfy through its products and services.
- determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.
- specifies how the market will be segmented and how the product will be positioned, priced, and promoted.
- specifies the portfolio of new products that it will try to develop.
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