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A compelling unique value or unique selling proposition is the building block of _____. A) customization B) standardization C) differentiation D) commoditization
A compelling unique value or unique selling proposition is the building block of _____.
A) customization
B) standardization
C) differentiation
D) commoditization
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Strategic Management Awareness And Change
Authors: Frank Martin , John Thompson , Jonathan M.Scott
8th Edition
1473726336, 978-1473726338
